Mega stations are the heritage Hispanic platforms serving Tampa’s Mexican and Central American population and have a long history of connecting with their communities and delivering for their advertisers.

And that’s why, when Hispanics of Mexican and Central American decent turn to news, entertainment, sports and community information, they turn to WLCC/La Ley 760 and WMGG/La Preciosa 820.

The Tampa-St. Petersburg region has ranked as the 8th fastest growing Hispanic market in the nation from 2000 – 2006 with growth of over 50% and during that time, the make-up of Tampa’s Hispanic community changed as well. Once primarily a Cuban community, Mexican’s and Central American’s are now the #1 Latino group representing over 50% of the Latino population and essentially driving the population growth……followed by Puerto Ricans, Cubans and those from South America.

And Tampa’s Hispanic growth far outpaces that of the general market. Projections show Tampa’s population growing 44% from 1990 – 2011. During that same period, the Hispanic community will grow 295% - nearly seven times the general market rate!